How To Recover from Google Panda and Penguin

Two years back Google released Panda Algorithm to decrease low quality site appear on search result and ranking by determining few factors. One year back, Penguin algorithm was released to decrease rank and SERP (Search Engine Result Page) appears for those site who practice black hat SEO and excessive link building (unnatural links).

Many webmasters shocked due to these algorithm update. Millions of website become victim of this updates. So how you could understand that your website being hit by Algorithm? If there is any drop in your site traffic or you would get message from GWT (Google Webmaster Tools). This updates reduce displaying your website content on SERPs.

Following are few keys to recover from Google panda and penguin to gain lose traffic.Retain your PageRank of your site. Become Safe from Panda and penguin.

1. Backlinks

Unnatural links

Did you get any message from GWT, notifying that having unnatural links to your site? If so, you would get penalty or manual spam action for your site, which lead to de-indexed from SERP, or drop in traffic.

Unnatural links are generally know as synthetic links which is mainly intended to manipulate PageRank. Those links are in the form of purchased links, paid to service for building backlinks, backlinks from irrelevant site which is not similar to your site, spam blog commenting. Google always needs the links to be transpire originally or naturally, means the links should be within the content which make sense to readers and that give more information or resources.

Over Optimized Anchor Text

Over Optimized links pointing at your site could get penalized from Google. However Google and other search engines have realized that links could easily obtain, in order grab rank for improving SERPs. These are anchor text that exactly match keywords. Many webmasters pays to build such links. Hence Google has its own algorithm to shot such manipulative rehearse.

More links with limited anchor volume.

Having too much backlinks with one or same anchor text would chance to hit by algorithm updates. Means, a URL that indicates same anchor text in high amount. So Google found that, those links are formed to gain maximum rank for exact one anchor text or keyword. Remember that only 1 backlink could use exact in minimum 20 same anchor text.

Solution

Start link audit

Now its time to begin link auditing or analyzing links, pointing to your site. You would use free or paid service available on internet, or download links from GWT and analyze as follow:
(Read also: Best online backlinks checker tools)

• backlinks from irrelevant site
• low authoritative site or non ranked site
• one URL with one or same anchor text in high volume
• from the site even which hasn't indexed in SERPs

From the observation, group that links into Good and Bad (above factors).

Contact website owner to remove bad links pointing at your site

Visit each websites in order to contact the owner of that site. You may get contact details, if not, try who.is to view full details of domain buyer. Maybe you could see email too. Ask them to remove those links from their website or make it nofollow link. If they ask money, don't pay it.

If website owner ignored it, What to do?

Don't worry, if they didn't replied to your email or contact. There is an awesome tool developed by Google to care about bad links pointing to your site. It is know as disavow tool, which tell the Google to not consider certain backlinks in the part of ranking, means to nofollow.

You can request Disavow tool to nofollow bad links pointing to your site. Do not use simply, only if you believe that you have huge amount of bad links pointing to your site, otherwise it will harm your site performance in Google’s search results.

**Bonus**:  Now gain quality backlinks from authoritative site which can help you to achieve good PageRank.

2. Content

Low quality content

Google Panda algorithm was mainly to hit site with low quality content. Even few of your content are low quality, then it harms your entire site and stop gaining rank. Google always want relevant content for their users when they search on Google. Low quality article are identified in various factors -- copied content, thin content, few words, offer little value, auto generated content etc,. At last Google reduce low quality site from ranking in SERP.

Duplicate content

Duplicate content is one of the main issue to get penalized. It is a type of mistake that a same content is found in different of page of a website. Here you can read more about duplicate content.

Solution

Find your past content of your blog

Now just go back to old article of your site and read it. You would may conclude yourself that some of your article are low quality or determine the following factor which has:

• high bounce rate.
• thin content
• invaluable.
• duplicate content.
• copied content
• time on site.

 You can use Google analytic to find low quality content based on above factors.

Now update or remove low quality content

After finding low quality content, Do either remove or update the content again. If you are updating the content, then add more words to thin content. Article should be consist of minimum 350+ words. Give good value in the content.

Tell the Search Engine to re-index content

If your article is updated nicely, now its time to tell Google to update the content from SERPs. You can use Fetch as Google tool from GWT or ping it. (Read how to use fetch as Google). If you got manual spam action from Google, then you should use reconsideration request to re-index your entire website in Google.

*Note* Start writing content for peoples not for search engine.

4. Do not follow Black Hat SEO

The black hat SEO activities destroy a website from ranking and appearing in SERPs. These activities are considered as spam to Search Engine, that break the rules and regulations of Search engine. Some of the practices are following:

• Keyword stuffing -- Repeating same keyword or phrases in a huge amount. 
• Hidden Links -- Making invisible link or text with keywords to obtain rank for it.
• Doorway pages -- a webpage created mainly for search engine bot, not for users.

Practicing above techniques could impact on your site and get penalized. So don't following those activities in your site.

Final Words

Follow every aspects of white hat SEO and try best as much as you can. Write article frequently and give valuable information in it {Quality content, bring traffic!!!}. I hope you find this article is useful for you to recover from Google Panda and Penguin Algorithm. If you have any doubts or question regarding your site traffic drops or lose of keywords rank. Let us know it by commenting below.

References:  Google Link Scheme, Webmaster Guidelines.

SHARE

Tweet